Out of home advertising has better impact compared to other popular marketing methods such as telephone calls. When prospective clients view these advertisements, they are likely to take further action through either purchase or doing further research. To reap the full benefits from OOH advertising, you should understand a few important tips.
Some forms of out of home advertisements such as billboards are hard to ignore. At the same time, the consumer might not have enough time to read everything written on the board, especially if inside a moving vehicle. This makes collaboration with online and mobile communications a better way to get more conversions from the campaign. If someone manages only to read the message headline, it should be easy to get more information from a simple online search.
Some people take more interest in OOH advertisement when placed in a specific location. In digital advertisements, the same people might be interested in adverts that appear at specific times of the day such as during lunch hours. A company should do some extra research to find out which positions, or which hours bring in more conversions. The research might drive up costs initially, but if the conversion rate is higher, the money will be well spent.
The design will also affect the rate of conversion. You need to adhere to certain designing principles to reap good results. The information should be simple. If possible, only one idea should be suggested otherwise you might confuse your audience. The fonts used should be large and readable. The color used weighs heavily on the outcome. For the best results you should opt for contrasting colors. These designing principles apply for ordinary and digital billboards.
Another factor that can help improve conversion from this form of advertising is offering interaction or rewards. Adverts that offer discount vouchers, or those that offer entries to competitions are likely to spark more attention. You should think of ways to add interaction to your advertisements.
You must choose the message wisely for successful outdoor advertising. Two messages might mean the same thing, but the way they are drafted will make the difference. For instance, if you are offering a product at a reduced price, you can indicate the timeline when such a benefit is available. A shorter period gives urgency to the message meaning there is a higher likelihood of conversion.
You should do some analysis to understand your target audience better. Even though every location is visited by different people, some areas are more popular with certain groups. You need to find out whether a targeted area is popular with the class of people you want your message to reach. If not, you could be wasting resources.
Although it is always good to be original, it does not hurt to use ideas that have been used effectively by others. This will eliminate the need to keep testing whether something works or not. This can help ensure you do not break your budget. With these tips, you should get good results from your out of home advertising campaign.
Some forms of out of home advertisements such as billboards are hard to ignore. At the same time, the consumer might not have enough time to read everything written on the board, especially if inside a moving vehicle. This makes collaboration with online and mobile communications a better way to get more conversions from the campaign. If someone manages only to read the message headline, it should be easy to get more information from a simple online search.
Some people take more interest in OOH advertisement when placed in a specific location. In digital advertisements, the same people might be interested in adverts that appear at specific times of the day such as during lunch hours. A company should do some extra research to find out which positions, or which hours bring in more conversions. The research might drive up costs initially, but if the conversion rate is higher, the money will be well spent.
The design will also affect the rate of conversion. You need to adhere to certain designing principles to reap good results. The information should be simple. If possible, only one idea should be suggested otherwise you might confuse your audience. The fonts used should be large and readable. The color used weighs heavily on the outcome. For the best results you should opt for contrasting colors. These designing principles apply for ordinary and digital billboards.
Another factor that can help improve conversion from this form of advertising is offering interaction or rewards. Adverts that offer discount vouchers, or those that offer entries to competitions are likely to spark more attention. You should think of ways to add interaction to your advertisements.
You must choose the message wisely for successful outdoor advertising. Two messages might mean the same thing, but the way they are drafted will make the difference. For instance, if you are offering a product at a reduced price, you can indicate the timeline when such a benefit is available. A shorter period gives urgency to the message meaning there is a higher likelihood of conversion.
You should do some analysis to understand your target audience better. Even though every location is visited by different people, some areas are more popular with certain groups. You need to find out whether a targeted area is popular with the class of people you want your message to reach. If not, you could be wasting resources.
Although it is always good to be original, it does not hurt to use ideas that have been used effectively by others. This will eliminate the need to keep testing whether something works or not. This can help ensure you do not break your budget. With these tips, you should get good results from your out of home advertising campaign.
