Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Plan your PPC ads
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Devising Your PPC Campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Think of the main purpose of your PPC campaign, stay focus to your goal. Think of how is the PPC going to enhance the results of your total marketing efforts.
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Set Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be Decisive
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Calculate
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Results
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Plan your PPC ads
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Devising Your PPC Campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Think of the main purpose of your PPC campaign, stay focus to your goal. Think of how is the PPC going to enhance the results of your total marketing efforts.
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Set Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be Decisive
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Calculate
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Results
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
