Wednesday, March 04, 2015

Tips For Effective OOH Advertising

By Earlene McGee


Out of home advertising has better impact compared to other popular marketing methods such as telephone calls. When prospective clients view these advertisements, they are likely to take further action through either purchase or doing further research. To reap the full benefits from OOH advertising, you should understand a few important tips.

Some forms of out of home advertisements such as billboards are hard to ignore. At the same time, the consumer might not have enough time to read everything written on the board, especially if inside a moving vehicle. This makes collaboration with online and mobile communications a better way to get more conversions from the campaign. If someone manages only to read the message headline, it should be easy to get more information from a simple online search.

Some people take more interest in OOH advertisement when placed in a specific location. In digital advertisements, the same people might be interested in adverts that appear at specific times of the day such as during lunch hours. A company should do some extra research to find out which positions, or which hours bring in more conversions. The research might drive up costs initially, but if the conversion rate is higher, the money will be well spent.

The design will also affect the rate of conversion. You need to adhere to certain designing principles to reap good results. The information should be simple. If possible, only one idea should be suggested otherwise you might confuse your audience. The fonts used should be large and readable. The color used weighs heavily on the outcome. For the best results you should opt for contrasting colors. These designing principles apply for ordinary and digital billboards.

Another factor that can help improve conversion from this form of advertising is offering interaction or rewards. Adverts that offer discount vouchers, or those that offer entries to competitions are likely to spark more attention. You should think of ways to add interaction to your advertisements.

You must choose the message wisely for successful outdoor advertising. Two messages might mean the same thing, but the way they are drafted will make the difference. For instance, if you are offering a product at a reduced price, you can indicate the timeline when such a benefit is available. A shorter period gives urgency to the message meaning there is a higher likelihood of conversion.

You should do some analysis to understand your target audience better. Even though every location is visited by different people, some areas are more popular with certain groups. You need to find out whether a targeted area is popular with the class of people you want your message to reach. If not, you could be wasting resources.

Although it is always good to be original, it does not hurt to use ideas that have been used effectively by others. This will eliminate the need to keep testing whether something works or not. This can help ensure you do not break your budget. With these tips, you should get good results from your out of home advertising campaign.




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Getting A Pre-Foreclosure List Free

By Leslie Ball


Owning a house has been something that you were looking forward to for the longest time. You have been working so hard all these years all for the day when you can finally make that purchase and have a pace you can regard as your won. Still, despite all your effort, you know that your finds are still limited. So, you are trying to find ways on how you can still get the purchase done.

What you have to remember is that there are homes these days that are about to be taken over by the banks. Often though, before they reach such a stage, they will be laced under a pre-foreclosure process. Often, owners have to sell them at a much lower price as a result. You would need to get a Kelowna List Free of such properties as they would be most practical for you to purchase.

You would want to make sure though that you get an idea of the things that you can do to get access to such an information in Kelowna, BC. What you want to take advantage of this time is the listing of properties that are currently being pre-foreclosed. They would be the perfect places for you to consider buying since they are likely to be offered at prices that are considered to be more affordable.

Learn about he circumstances when homeowners are often forced to go through such deals. This often stars when they are no longer able to pay their mortgages. The longer they fail to settle the figures. The higher is the possibility of the bank to take over the property. It is when these things happen that buyers who are hoping to get a cheaper deal for a house can come in and take advantage of the situation.

A lot of the buyers who tale advantage of these deals do so due to the fact that they are going to have to deal with less competition when getting these homes. They are going to take advantage of the lower prices that these houses are offered at as well. Then, there is the ability to get to know what it is and what its interiors are like, unlike the way things are set up in an auctions sale.

There are public records of these properties that you will be able to get access to. Many people are not too keen of this method tough due tot he fact that they have to be poring over listings of way too many properties. This can be very time-consuming and most people tend to get overwhelmed by the task. However, this is a great way towards ensuring that you know what properties are up for grabs without others knowing about it yet.

The local paper can be a good source inf information to. Oftentimes, when properties are being sold for a pre-foreclosure, they are going to be advertised on the local newspaper. It would be best to check the days when those ads are likely to appear on your local papers. Then you will not miss out on some great deals.

You may be able to get these listings off of the web as well. As always, there are a lot of information that you can pull up if you are going to use the web. Use this opportunity to come up with a comprehensive listings of the likely properties in the locations where you are interested in making a purchase from to ensure that you will not miss out on great deals.




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Saturday, November 14, 2009

Start Internet Business as a Hobby and Turn It into Financial Freedom

By James Evans

For some reason, a lot of people fear the thought of starting up their own business. They need a reliable income in order to keep their head above water with their finances. If you start internet business, you will not have to quit your day job, but you may find that over time, you can make enough money to look forward to retirement instead of worrying about where the money is going to come from during your golden years.

The thought that a business is something that you have to worry about or maintain is a little bit of a misnomer when it comes to the internet. In fact, an internet business is something that can take very little time and effort on your part and can create some very nice profits.

If you have something that interests you that people have to spend money to enjoy, you can have your own business. You can start your own blog and then load it up with affiliate links to send people to existing businesses. When they use your link to make a purchase or use the service, you get a commission in the form of affiliate income.

Once your site is up and running, you will then need to get readers to the site in the hopes that they will use your links to make a purchase. You won't get all of them to make a purchase through your links, but the more traffic you create, the better chance you have of being successful.

The best way to market your site will be through article marketing. This not only creates backlinks to your site, but also establishes you as an expert in your niche. The more times you show up in search engines, the better chance you have of generating mass traffic to your site.

Starting up your own internet business does not have to be a major production or investment. This is not a store front based business that you need to get a loan or worry about any of the other financial requirements. The low upfront costs and unlimited earnings potential make them a very attractive opportunity to create financial freedom.

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Wednesday, April 01, 2009

By Dean Engle

How to do Short Sales, A Tough Investment

This article is for those of you who have tried your hand at Short Sales and realized that they're harder than they look.

A comparison of the two...

How to do Short Sales...What is Required?

Short Sales are transactions that involve a willing borrower you've spent time convincing that they would be a likely candidate for a short sale.

And a loss mitigation officer overwhelmed with short sale proposals who often takes forever to get back to you documentation.

Compared to buying bank notes, short sales require bank statements, tax information, proof of income, letters explaining hardship, closing statements, and cash.

You might have to finance the purchase if you aren't able to close simultaneously on the short sale.

Buying Bank Notes vs How to do Short Sales

Real estate note buying won't require you to gather documentation. You will be working with a secondary asset manager or loss mitigation officer who already has the documentation for you, all you will need to do is review the information. The documents that you will need to worry about are the purchase and sale agreement and the loss mitigation officer. Most lenders will follow the same process.

In defaulted mortgages, you will need money to purchase the bank notes - however, there are strategies to pursue certain types of notes that actually require very little capital. More on that later.

Short Sales and Buying Notes in California

First of all, Civil Code 1695 won't apply to you (when taking title in a deed in lieu negotiation, you are exempt from the constraints that equity purchasers have). As opposed to having to find a buyer and selling the property, there are multiple exits for you. They include loan mods, deed in lieu, refinances, and selling the note.

You have no licensing requirements if you're buying a bank note with a singular (as opposed to fractional) interest.

You're not subject to potential litigation as you are in lease option deals (e.g. your lease option is interpreted as a loan and you're accused of equity stripping) - in a real estate note purchases, you can simply modify your loan. You are, however, subject to changing foreclosure laws, since you're now the lender.

My Last Thought on Short Sales and Buying Bank Notes

I'll leave you with this - whereas you may have thought short sales were a pain-in-the-butt because of the uncooperative lender you were negotiating with. You may find yourself on the other side of the table if you buy a bank note, and have an investor come to you with an offer asking you if you'll take a discount on your defaulted mortgage in order to sell the property.

Hows that for a change of pace?

About the Author:

Sunday, January 04, 2009

Google Advertising Tips Exposed!

By MLMAbsolute

Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine

Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.

Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.

Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.

Well, this is of course a very optimistic projection.

To score better results with your PPC advertisement, you need to take note of 5 points

Research your Keywords

You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.

There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.

Plan your PPC ads

- Headline

The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.

- Offer

You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.

Devising Your PPC Campaign

For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.

Think of the main purpose of your PPC campaign, stay focus to your goal. Think of how is the PPC going to enhance the results of your total marketing efforts.

Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.

Set Your Budget

PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.

Step 1: Fight For The Best Spot

Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.

Step 2: Analyze Your Stats

Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.

Step 3: Be Decisive

For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.

Step 4: Calculate

As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.

Monitor Results

You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.

Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum

About the Author:

Saturday, January 03, 2009

Posting To Your Blog With Relevance And Voice

By Don Bethune

The information you choose to offer in your blog, and how you go about presenting it is ultimately what determines the tone of your website. Doing so properly can be a financially rewarding home based business. What is your personal area of expertise? Is it political in nature, or social? Visitors to your blog demand that you offer concise reports of information as it occurs. Often, they wish to offer their own opinions on the happenings. During this Novembers elections, it was the blogs who were often first to break news. Often, they did so before most major news outlets. Thus, visitors of your blog rely on your updates and opinions to offer them what the aforementioned news outlets are not.

Your blog should consist primarily of up to date reports of information and occurrences. The voice in which you offer this information is what you sets your blog apart. Hopefully, you can be found through affiliate marketing programs, through RSS feeds, or through mobile device updates. Keeping these updates regular and timely is what readers look for in a blog they are confident about visiting regularly.

During Hurricane season, weather blogs compile information from various sources into a format the average reader can understand. Weather blogs stay ahead of typical news cycles and issue informed updates as data comes in. Raw data from National Agencies needs to be interpreted fit readeras expectations. Weather based websites often provide raw data from various reporting agencies for bloggers to compile.

Weather websites generally link to blogs that offer specialized information. Such as a blog about hurricane happenings, or a tropical storm occurrence in a specific area. These blogs update as frequently as new information is available. Especially in areas of information which change constantly in regards to a specific location. Although your readers may not be in this area, they still may have a vested interests in the occurrences taking place there.

At times when important weather events are occurring, meteorological blogs refresh information on the hour to keep up with reader's feedback. A recent hurricane, Hurricane Gustav saw several thousand responses from readers that were not even within areas hit by the storm, or even within the United States. However, their desire to know caused a tremendous rise in feedback. Blogs dealing with topics like a currently occurring hurricane may even draw the attention of people outside of the United Sates.

Technical blogs post new information as soon as any source makes it available. Blogs following occurrences in places like the stock market will update daily. Personal blogs on social networking sites like myspace will update as relevant information occurs to the individual, or when they wish to hear feedback from their readers on a particular subject.

The voice and relevance of your posts is what will keep your readers returning to your blog. Links to affiliates who market through your blog may offer you extra income, but can also distract readers from your information. Readers are ultimately coming to you for this information. However, offering links that relate to mutual interests that you and your reader share can be mutually beneficial.

If you do choose to offer affiliate marketing information, such as personal business opportunities, keep these links in one place where you readers may choose to access it. If your voice consists of staying on topic, continue to stay on topic. If you readers seem to enjoy that you stray off topic, again, attempt to be consistent. It is your personal voice and the relevance of the information you offer that will keep the readers engaged, and ultimately cause them to become regular visitors.

About the Author:

Friday, February 24, 2006

Hello and Welcome to our OIO Blog,

We have been holding off on creating a blog for many reasons. We were not a big fan of them when they started. However, you just cannot denie, they are popular! Also, many folks are having a time getting the email they want (spammers seem to get through - no problem) so we will post some of our home biz and investment findings here for you. We hope you will come back often.

Please excuse our long hiatus from publishing our newsletter. We have really been swamped with our day trading, and most of our focus and efforts have been directed toward that. It has turned into MUCH more than we even thought. The training and package just keeps getting better all the time. Because of this package, I sincerely believe that we have one of, if not THE Best, affiliate programs on the net.

This awesome system for trading the e-mini S&P 500 has really helped folks from all walks of life. Many have quit jobs and businesses that had them tied down. From lives of time slaves to lives of time Freedom!

Imagine a business where you can earn from $200 to $2000 in the first half hour of the opening bell on Many mornings! That is what we have here, and your income does NOT depend on what Anyone else does. You control your income, risks, and profits! I honestly don't think I have found a better home biz in over 20 years of investigation and writing about home biz offers.

Read here what a few of my students have told me about our trading training:
------------------------
Hi Doug,

Pete here from Toronto, Canada one of your Life Time members.
Hope your doing great because I am. This is an overdue thank you for the Simple Trading System. Things are going great and seems to be getting easier to trade. The less greedy I get the more I make.

........Thanks again and thank you for keeping me updated with the additions and emails to the system. Anytime you need a reference from me with respect to the system, be my guest or just let me know

Take care,
Pete

--------------------------------------------------
Hello Doug

I've been meaning to drop you a line for some time to thank and compliment you and Warren on the excellent training video that you sent a while ago! I've watched it two or three times now and some individual parts even more often. It has certainly clarified a few things for me – especially the additional features of the Quicktrade window. I’m now starting to use that more because it appears to be more “real time” than the sliding scale at the RHS of the main platform.

I even occasionally enter a trade during the (Australian) day. As it ticks over ever so slowly, I can go off and do a few jobs around the house and come back every half hour or so to check up. I also appreciate the advicecancelingling/changing to keep ahead of a moving market. This has enabled me to make points rather than ticks at times.

On the whole, I'm happy with the way my trades are going. I'm trading 4 contracts and still only trading in the first hour/ hour & a half of the market opening. Yes, I've made a couple of bad trades, but nothing too disastrous and the account balance is going up all the time. I'm not at the stage where I can ask John to send me regular cheques but the possibility is not so distant.

Once again, my sincere thanks for an extremely useful and fact filled training tool.

Best wishes
Margaret
Australia

------------------------------------------------------
From : Bryan tradehyip

Hello, thanks for the update, you know it still blows me away, the foundation of using (a fr-ee) chart, and was on the call this morning and got my point, I've been working to get the funds to open my account. Should have them on September 10, anyway the practicing has been going great and the (fr-ee) chart is the best, forget all the pay ones.

About the hyip's I'll work on finding you some descent ones, they are out their and been paying for long time, and you know obviously these use egold intgold ebulion etcc., anyway. and the Iraq info, looks great also.

(Don't Miss our Article in the newsletter for more info on the Iraq opportunity and Don't Miss our upcoming report on HYIP's - the scams, the myths, and the scarce Real Opportunities!)

Okay talk to you later:

Bryan

---------------------------------------------

Hi Doug,

.......Also, some updates. Earlier this month, when I made my second attempt to go a whole week without losing a trade, I ended up going *three* whole weeks without losing a single trade! We got the corp. account opened and I went live 3 days ago and have gone 3 days getting 2+ points per day in the morning without losing a trade!

We just want to say thank you Doug for giving us such an amazing wealth-building vehicle!

I'll soon be on the Thursday calls to make some positive testimonials and sending more referrals soon also.

Thanks again Doug for everything,

Marc

----------------------------------------------

I know there is a LOT of hype out there about trading systems (or any other home biz for that matter), but you really owe it to yourself and family to at least check this one out!

Don't Miss Our Next Thursday Night Call

This is the place to get all your questions answered. I have so many folks calling and writing me now about this that I just don't have time to get back to them all (you can have that problem too - and we pay some nice referral commissions to you daily - how about $700 each)

Want a nice 3 day 2 night vacation getaway? If so, you won't want to miss our next Day Trading Made Easy info call which is set for this Thursday eve..

Just for listening we will send you a certificate for the vacation.
The number to call is:
865 362-4350 Pin # 7171
The call starts promptly at 8:30 PM CST (CST is GMT-6)

That is 9:30 PM EST - 7:30 MST, and 6:30 on the West Coast - PST.
You might also want to visit our results site for more info at:

http://oiopro.com/thelatestresults.html

Get more info on the Simple Day Trading system here:

http://daytradingmadesimple.com

Afterthoughts on Rita and Katrina - And How These May Affect Your Home Biz

I have been quiet for the most part on these two disasters, but I felt I just had to speak out on the issues here. My heart goes out to those who have lost lives, homes, pets, and more with these terrible storms.

The slow response by the government, FEMA, the military, or whoever to get some of the folks out was another disaster in itself. The image of the 2 kids (a boy and a girl) on a rooftop from flooded New Orleans with a sign that read "Please Help" is foreembeddeddded in my mind. It leads us all to the reality that most of us here in the states were at least subconsciously aware of - We cannot rely on the government to save us in times of crisis - AND, that they are ill prepared to do so. Even now, MONTHS later - many of the folks who suffered the most in LA. and MS. have not been helped.

(Side Note: Don't expect the government to take care of you in your retirement years either - prepare now by starting your own home biz)

Even when the government sets aside BILLIONS of dollars for relief, that relief is slow to arrive IF it ever does. Most of the charitable agencies are not much better. To give you an example my brother Greg had been wanting to help out with this since Katrina first hit. The First Lady got on the TV and at one point was telling folks to come to New Orleans to help out. Greg and his wife Sonja jumped in the vehicle and headed toward Louisiana.

Our cousin Tommy was one who was trapped in New Orleans, and they had hoped they could help him get out, and help in any other way they could while they were there. They did manage to get within a few blocks of where Tommy was stranded (at great personal risk I might add) and were told at gunpoint to "Get Out". It seems the only ones who could enter freely were the gangs and thieves (and the police - some of whom were not much better than the criminals they were supposed to be protecting citizens from).

After coming back home to Oklahoma, Greg and Sonja signed up to help with the Red Cross. They imagined that they could perhaps help out in Houston where many of the evacuees had been taken. They were told that there was a need right here in Oklahoma at a camp Gruber. Many of the evacuees, mostly from Houston had been taken to this military camp in rural Oklahoma.

To Greg's surprise, the first thing the evacuees saw when they exited the buses was the Red Cross selling pop and bottled water for a dollar each. Many of the folks on these buses would buy one and then when walking further into the camp were greeted by the Salvation Army who was giving away water and pop. Needless to say that made a lot of the folks somewhat angry with the Red Cross.

To make a long story short, my brother and sister in law quit working with the Red Cross after just a couple of days. They had just seen too many disgusting displays by the Red Cross outfit to want to work with them any longer!

Later, I talked with a good friend of mine who is a Korean veteran by the name of Jim. Jim told me that the Red Cross was in Korea during the war, but all they were ever good for was coffee and sometimes a doughnut. I had heard about the waste and administrative abuse of donated funds from the Red Cross for years - long before the 911 fiasco from which they are still under investigation. Yet celebrities like Jay Leno and about every major web site on the net touts the Red Cross as the place to send your donations. I can understand folks wanting to help out, and I did myself, but I can't for the life of me figure out why anyone would want to send another dime to the Red Cross (for more insight on the Red LOSS and other charities see:

My brother Greg had been active for some time doing volunteer work in helping US veterans to get their benefits. After giving up on getting anything accomplished with the Red Loss he turned his attention to some of the veteran organizations to see if anything could be done to help evacuees who are also vets. To his surprise he found that MUCH of the funds that had been allocated by Washington to help victims (including veterans) was mostly setting idle, with no real plan of action for disbursement. After a lot of leg work and tons of phone calls, he was set up with grant money and put in charge of helping veterans at the same evacuee camp here in Oklahoma (where he had tried to work with the Red Loss) and then one in Arkansas.
Greg told me that there was a need in these camps for ones to get various items that had been mostly overlooked by the big charities, and so he set out to do that with his own funds (the main thing many of the men were wanting was some new underwear - and get this - the Red Loss and other organizations like them would not provide that. They set them up with new jeans, but no new underwear - go figure). I'd much rather donate to individuals who are actually doing something like Greg than BIG bureaucratic charities that eat up the lion's portion of donations in their top heavy administration and pay roll. (We also helped out with other contributions that went Directly to those affected in LA, AL, and MS).
Internet Drives
Finally I wanted to mention something about how the Internet crowd all rallied to get folks on their lists to help out in some way. While this is admirable, many of the things we looked at were again directing folks to give funds to the Red Loss, or to donate blood, or some such thing.
One well known Guru from the south told his bunch that they could all think positive and keep the 2nd hurricane - Rita - away from their homes and properties. When Rita arrived with less damage than originally expected, this Guru basically took credit for it. He claimed that by sending a letter to his list, and others sending the same positive thinking letter to their lists, they all sent a "white tornado of love" out to greet Rita which broke it up and tore it down to a category 3 (I'm sure that folks who got hit by Rita would have preferred that this Guru would have just destroyed the storm altogether!).
Now I am as much into positive thinking as the next guy (as I tell my day trading students, you have to be positive or you won't ever become a good trader), but if this fella thinks he is stopping or slowing down storms by being positive, then I need to talk to him about willing the markets to go where we want them!
My wife and I heard our share of folks here in Oklahoma claim that their prayers kept the storm from reaching us (which was projected as a possibility). We heard similar comments about Katrina and Rita. So I guess they feel that God, or the creator, or some cosmic energy (as the guru mentioned above seems to believe in) liked them better than the poor folks who had been hit HARD by this. So he spared Oklahoma and wiped out New Orleans - right! Folks really need to THINK before they speak.
I guess the worst thing that comes from disaster is the crooks that crawl out from every rock and try to capitalize on others misfortunes. I'm talking about the thieves that loot, and the low down bums who set up sites for fake charities etc.
To end this on a positive note, I would say that disaster brings out the good in most folks. There really are a lot of good people out there who just want to help! We lived in Oklahoma City when the bomb went off there, and the spirit that prevailed was something to see. People from all over the world wanted to help, and did! It warms your heart to see that quality coming out in your fellow man, and it proves to me how things could be, how they will be some day.
How Will This Affect Your Home Biz
Those of us in home biz, or any biz for that matter, can easily be affected by things like natural disasters and/or any event that can directly cause reactions in the economy. Our prediction after Katrina, Rita, and other disasters that are sure to follow, is that more and more folks will begin to look for ideas on working from home. The good news is that there are more ways to stay home and make a living now, than at any other time in history! If you are in the business of teaching and or helping others to work from home, you can feel good about what you do. The old saying is still true - if you help enough people get what they want, you will get what you want too! Keep up the good work!